A great cover letter can be the difference between getting an interview and being overlooked — even when your CV is strong. Yet most applicants write generic, forgettable letters that tell hiring managers nothing they couldn't read on the CV. This guide shows you exactly how to write a cover letter in the UK that actually gets results.
The ideal cover letter length in the UK is 3–4 paragraphs, fitting comfortably on one A4 page. Most recruiters spend less than 30 seconds on a cover letter — so every word must earn its place. Aim for 250–400 words maximum.
The golden rule: Tailor every cover letter to the specific role and company. Hiring managers can immediately spot a generic letter. One tailored letter is worth ten generic ones.
Using AI tools like Doxly to generate a cover letter is fine — provided you personalise it with genuine details, specific examples from your experience, and real reasons why you want the role. AI-generated letters that aren't personalised are as obvious to recruiters as generic templates. Use AI to get the structure right, then make it yours.
Personalised to your role, industry and company. Free to preview — £4.99 to download.
Create My Cover Letter → £4.99⚖️ Important — Not Legal Advice
Doxly provides document templates for general guidance only. We are not a law firm and nothing on this site constitutes legal advice. Our templates are starting points and may not be suitable for every situation. For matters involving significant financial, employment or legal risk, we strongly recommend consulting a qualified solicitor. Find a regulated solicitor at solicitors.lawsociety.org.uk.
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